The concept of the intersection, requested by the customer, is represented by the smaller dot, at the bottom right, which joins the two semicircles that make up the O. Inside, a second circle, larger, represents the heart of the building, its rooms, where visitors meet.

The figure of the circle was chosen for two reasons: 

• it’s a symbol of eternity (intrinsic quality of the building itself, which over the course of history has been transformed, adapting to needs, and now becoming a guest of this activity),
• takes up the shape of the circle already used in the previous logo, reinforcing the idea of constancy in the image of the current brand.

The pictogram is placed inside the logotype, becoming an integral part of it, replacing the O. In this way, it can be used as a full logotype, but also just as a pictogram in case the measurements of the support would make it necessary.

The gradient of the logo starts from a purple, placed at the bottom, up to a warm ochre at the top. The colors are vital, bright, communicate strength and familiarity, surpassing the perhaps rigid and institutional aspect that the place could give to the youngest. In this sense, it is proposed precisely to attract the attention of students, changing its approach into soft and welcoming shapes, which the color follows accentuating its liveliness.