Medusa is a pilot project for an underground nightclub known for minimal electronic music.

The concept is based in the sensation of being in a painting by Esher, the emotion of isolating oneself despite being in a crowded place, the journey within oneself through the deafening environment. The name is inspired by the jellyfish's characteristic of floating in the water, of being pure electricity immersed in an immense and constantly moving environment. It is the feeling that anyone who enters the Medusa would experience: an alteration of one's perception such as to feel as if he were underwater, separated from the rest of the world; feeling the electronics flowing through his body; the hypnotic rhythm that pushes him to abandon himself to dance.

The Medusa ranges from extremely bright to extremely dark environments. The architecture is minimal and geometric, the colors only black and white, the color given only by the strobe lights. Loud, electronic, aseptic music. The interiors are built on optical illusions created on plays of light and shadow, solids and voids, drawings or on the points of view of the observer. The atmosphere, given by the music and the environment, is therefore decidedly disorienting, hypnotic, dissociative.

The Medusa is an extremely particular and alternative place, intended for a very specific target. It is therefore not in competition with the clientele of other establishments, but differs in the exclusivity of the experience it offers. However, this does not preclude it from the general clientele: some can go there for taste, and some for curiosity. Architecture in this sense plays a key point in its competitiveness on the market. It is not a place that tends to appear, but more to hide, similar to a speakeasy. Use customers, and not communication, to promote itsself (see Business Card). On an advertising level, he uses illustrations or photomontages in flyers, mock-ups and in his social being, where black plays a decisive role and where geometry is always present, to recall the environment of the venue itself. Its strengths are therefore the originality and uniqueness of the environment, music and communication.